I was so excited to interview Amilani Perera that, on the day, I arrived at The Design Collective 30 minutes earlier than the allotted time and who can blame me? Amilani, with her renowned, self-titled brand and ethereally beautiful creations, has made a name for herself in Sri Lankan fashion since her launch at Colombo Fashion Week in 2013. After her recent achievement showcasing her collections in New York this year, Amilani’s label is all set to go places with an ethical take on her garments as well.
Amilani, why did you choose fashion design as a career?
I know this sounds cliché, but ever since I was 14, I always wanted to become a fashion designer. My parents thought I was going through a teenage phase when I’d cut my jeans and redesign my other clothes; they assumed I’d grow out it. Since my family comes from a very academic background, my mother being a doctor and my father an engineer, fashion design was nowhere close to what they wanted as my future career. When I told my family that I wanted to do Art for my A/Ls, they were quite surprised because even the neighbours had told my mum that they felt I should do Science (even neighbours get involved in education sometimes!). My parents were initially wary and my father agreed to invest in me studying Art as a hobby because he wanted me do to a ‘proper job’. However, I was adamant because of my love for drawing and painting; I really have to take my hat off to my parents for trusting me and eventually allowing me to follow my chosen educational path. On my mother’s advice, I studied Statistics, Economics and Business Studies simply because the knowledge was vital for running a business and this did help me tremendously as time went on.
I got a scholarship to LASALLE College and finished a four year course in three; I got a one year exemption because of my A/L results. As soon as I returned to Sri Lanka, like all budding, naïve and bright-eyed designers, I wanted to start my own brand! My parents sat me down and advised me (again!) that having an industrial background might be a good idea since most professional designers here have such exposure which gives them stability. I submitted my CV to MAS and I laugh now as I recall the interview because I told them that I will only be working there for 2 years, whereas I ended up staying for almost 5 years! I thoroughly enjoyed my time at amanté, gaining the much-needed industrial background and I loved the feeling of seeing my work was selling well which was immensely satisfying. When I started my MBA however, my old dream of having my own brand surfaced which lead to launching my label at Colombo Fashion Week in 2013. Things were going really well so I quit MAS, which wasn’t easy because they were family to me and had been really supportive in helping me build up my label. Soon after, I got the opportunity of working as a consultant for the Brand ‘Hanes’ in India under Arvind Lifestyle Brands(Bangalore) and I also launched Atelier Amilani Perera at Colombo 5 for custom bridals and wedding attire and my high-end pieces retail at The Design Collective.
What are the achievements you’re proud of?
In such a competitive industry, I’m happy that I’ve been able to sustain my brand; the effort put in has been tremendous. The most satisfying and empowering aspect of it is seeing how it has grown from a 14 year old kid’s dream into the success that it is today. I’m also proud of the fact that so far, I’ve been the only designer to showcase at Asian Designer Week last year, and this year in June I showcased at US Lanka Fashion Week in New York which is quite a milestone for me!
What are the challenges you’ve faced so far?
It’s not always easy to find excellent and reliable craftsmanship sometimes which is extremely surprising considering the country we live in! People would rather work a desk job than do hand embroidery or beading on a garment; they look down upon such work, which is rather absurd, considering that some of them are so talented.
A bigger challenge however, lies before me and that is in the form of a giant, centuries-old misconception that fabrics like pure silk, pure leather and such are to be prized above fabric blends. Personally, I prefer to work with vegan textiles, mainly focusing on organic cotton, linens and poly blend fabrics which feel good on the skin, are ethical and breathable and even my batiks are based on a cotton poly mixed fabric. I feel that the global fashion industry is still rather barbaric in their approach to fabric choices. We have found ways of going green and ethical in other aspects, but when it comes to fashion, people still demand pure silk, pure leather, real fur, python skin, etc. and most of us either don’t understand the process behind it or don’t stop to think how animals are tortured just so that we can wear something we perceive as high fashion. The uglier side of it is still swept under the carpet and more of us need to look beyond these norms and promote ethical fabrics in fashion and with today’s technology, it’s not impossible. Perceptions are changing but I feel that much more effort can be made and I believe at some point in time, my voice and other similar voices which are speaking out against these norms will be heard and I intend to keep doing what I can to make a change that will benefit not only us but our environment as well.
If you could live a day in the life of another person, who would you choose and why?
Beyond a doubt, my late mother Dr Chandralatha Perera, a General Physician at the National Hospital. She’s an amazing lady and I wish I could be half the woman she is. She’s not with me anymore as we lost her to a very rare disease and looking back even now, I don’t know how she managed to carry on with her work. She was a very determined lady who never gave up. I inherited my drawing skills from her and I am so thankful for her and all her love, advice and guidance.
What inspires your collections?
I am mostly inspired by animals because I am fascinated by their movements, behaviours and their texture. My last Autumn/Winter collection was on the Tusker and for CFW SS18 it was based on coral reefs. Everything revolves around what I do, even what I dream about!
Tell us something about yourself that everyone else doesn’t know.
I sometimes have those “I have nothing to wear” moments, which is quite ironic considering what I do for a living and my husband is like “You’re kidding right?” and has a good laugh over it!
Where do you see your label going next?
I want to see it growing internationally and plans for that are in the pipeline, so I won’t reveal too much right now.
How would you benchmark the Sri Lankan fashion industry globally?
With some of our designers showcasing at the London or New York Fashion Weeks, it’s clear to see that we have arrived at the place where we want to be. We have made our mark and now it’s about sustaining that quality. It’s amazing how much the industry has grown over the past decade; people know us and our designs and admire what we do. We’ve shown our identity; now it’s about keeping the ball rolling and having the rest of the world feeling the same adrenaline rush that we do when we hear that any of the other international fashion weeks are around the corner.
Credits:
Clothing: Amilani Perera (www.amilaniperera.com)
Collection available at: The Design Collective; Colombo
Photography: Reshan Hangiligedara at Ceylon Creative Studios
Models: Deborah Witkind, Yari Marcano, Alexis Gutierrez, Yohenny Sanchaz, Ana Solano & Michelle O’Bourke
Hair: Romesh Atapattu
Make up: Sujee Pathirana
USA Sri Lanka fashion week Producer: Chitral De Mel
By Michelle Alles