Tag: Feb-Mar 20

Consumers approve FADNA Shape Up Tea for a healthy lifestyle

Research on consumer insights show positive feedback for the 100% natural herbal tea brand

Food and Nature (Pvt) Ltd, manufacturer and marketer of FADNA, recently announced findings of a research conducted amongst its consumers to capture the trust placed on the brand FADNA Shape Up Tea. The survey was administered by PepperCube Consultants (Pvt) Ltd, Sri Lanka’s No. 01 research institute.

The findings proved the success of the product with over 96% claiming that they were satisfied with the results in terms of taste, weight loss, body shape maintenance and consumed instead of normal tea. More than 95% of the respondents claimed that FADNA Shape Up Tea gave more accurate results than Green Tea resulting in a lighter body that leads to a happy lifestyle. The research stands as testament to FADNA’s commitment to help create a healthy lifestyle.

“It is with great pride that we present the recent research findings to all our customers and stakeholders. The result has re-established our confidence as a brand and confirmed that we are doing the right thing. We are humbled at the responses our consumers have given, proving the fact that our objective of encouraging a healthy lifestyle has been achieved. Based on this, we will identify more areas for improvement, and develop our products and services further to ensure that customers will get the best benefits of FADNA,” stated Chamendra Somathunga , Managing Director, Food and Nature Pvt Ltd.

FADNA Shape Up Tea is made out of 100% natural products, with Green tea and Gazenia extracts as major ingredients. It reduces body fat, thus creating a healthy physique and maintain an ideal body shape, eventually leading to an active lifestyle.

Shape Up Tea is one among the range of natural herbal teas manufactured under the brand name FADNA including Tummy Tea, Green Tea, Diabe tea, Ginco Tea, X-Tea, Ez Tea as well as teas blended with ayurvedic herbs like Iramusu, Belimal, Ranawara and Karawila. All products are created with no added preservatives, artificial flavours or colours. Established in 2004, Food and Nature (Pvt) Ltd. has obtained quality certificates of ISO 22000, HACCP, GMP and SLAB.  Certified under the Department of Ayurveda of the Ministry of Indigenous Medicine of Sri Lanka, its products have been confirmed by the ministry as being suitable for consumption as general use without medical prescription. At present FADNA caters to countries such as Germany, Lebanon, Seychelles, Australia, Dubai, the UK, Japan, the USA and Canada. The brand is also available in many other destinations through its online selling platform.

‘New Ink’: How the Story was Written

On 19 January, a literary forum quite brashly titled ‘New Ink’ unfolded at the auditorium of the Sri Lanka Federation of University Women. Publicized as being ‘independently organized’, the showcase consisted of readings and conversations, focusing on new work published in English across the calendar year, and issues contemporary to cinema and art. In all, New Ink brought together twenty writers, academics and critics, with a reasonable audience of literary enthusiasts.

The readings presented a blend of established and emerging writers – both, with recently launched work – while a third segment featured four writers who are set to have their work published in the immediate future. The house was greeted by readings from their work by Andrew Fidel Fernando (‘Upon a Sleepless Isle’), Chathushkie Jayasinghe (‘The Moonchild’), Chiranthi Rajapakshe (‘Names and Numbers’), Mandulee Mendis (‘Me in My Saree’) and Zeneefa Zaneer. Award-winning poet Dilantha Gunawardena read from one of his manuscripts, while Lawanya Wijesekara shared from a cross-section of her published and to-be-published work. Looking at the future, New Ink also facilitated the poetry of Shezmina Cuttilan, Tinaz Amit, and Ruchini Abayakoon: whose work is in final-edit stage, pre-publication.

Of three main discussions hosted by the event, writers Ayathurai Santhan, Rathika Pathmanathan and Visakesa Chandrasekaram conversed with Tinaz Amit on the challenges and motivations for those writing among memory, lived experience and fiction. Hosted by Trudy Herft, a panel dedicated to the memory and legacy of the late Jean Arasanayagam and Carl Muller was insightful for the ideas and opinions shared by academics Harshana Rambukwella and Crystal Baines. This was followed by the launch of a memorial anthology as a tribute to Jean Arasanayagam titled ‘Jean’s’, which is edited by Vihanga Perera and collates the work of twenty poets. Perhaps, the most explosive panel of the day was the one attended by veteran cinematographers Vishnu Vasu and Parakrama Jayasinghe, and emerging short film maker Roshan Edward on as to ‘what ails the moving picture?’ In this discussion, Vishnu expressed alarm over the growing culture of touchy nationalist intolerance as a stumbling block to the industry, while Parakrama viewed with apprehension the ‘left ideology’ – which seeped into Sri Lankan film through the 70s and 80s – becoming a fashionable refuge and end to two generations of film makers. The forum featured a rich blend and refreshing diversity of voices, which also included Sri Lankan-resident Bhutanese poet Dechen Yoesel Choden who read from her recent collection ‘Calm in Chaos’. New Ink was partnered by PawPrint Publishers, Colombo, who were responsible for the offsetting of part of the incurred logistical expenditure.

ODEL LAUNCHES ‘RESORT TO BASICS’

Spring 2020 Collection that celebrates all things basic

This season, ODEL embraces the statement ‘Less is More’ with their ‘Resort to Basics’ collection. The range of products highlights fashion staples and wardrobe essentials, made from breathable fabrics. The collection draws inspiration from the Japanese concept of ‘Shibusa’ which refers to an aesthetic that is simple, subtle and unobtrusively beautiful. The campaign’s allusion to the Japanese culture is brought in through recurrent visual motifs such as bamboo, eastern red-crowned crane- a sign of good luck, blooming chinoiserie (Japanese cherry blossoms, symbolic of renewal and new beginnings) and the iconic Tori Gate that signifies transition.

‘Every season we draw inspiration from different countries, cultures and spaces for our campaigns here at ODEL. This time around, our inspiration stems from Japan; its culture that embraces simplicity and minimalism, two attributes that we have strongly inculcated in our new collection, “Resort to Basics”, ‘commented Ms. Desiree Karunaratne, Group Director Marketing of Softlogic Group. ‘More often than not, people get caught up in the hype of a new trend. But at the end of the day, what you really need is a wardrobe full of essentials that you can actually pair with trendier pieces — basics that never fail you and that you turn to, time and time again. This is what “Resort to Basics” is all about she added.

ODEL’s overall collection comprises of basic yet functional silhouettes that you can wear not just across Spring but through Summer and Fall as well as Winter. The key colors used are Pastels, Chambray, Burned Brick Orange, Safari Green, Nude, White and of course quintessential Black. The collection features a handful of crimson- red pieces, symbolic of the sun, a powerful motif adapted from the Japanese culture. Apart from a few key prints of the eastern bird, bamboo prints and the Japanese flowers, the collection includes strong solids in earthy, muted tones, aiming to instill the feeling of comfort and versatility. Fabrics used are woven fabrics such as cotton, linen, viscose and denim.

Basic t-shirts in solid and pastel colours are a favorite at the ODEL Men’s Department this season. Stripes, geometric prints, monochrome motifs as well as robust solids define the collection of semi- formal shirts. Tailored, crisp pants and versatile chinos in different shades are wardrobe staples meant for men at ODEL this Spring.

The kids’ collections, Pinkabelle and Boysnbear, too embrace simplicity and Japanese influence with signature minimalistic prints, natural fabrics and functional silhouettes.

You will find an abundance of gorgeous accessories which include a range of woven jewelry with beaded and embellished elements, layered necklaces and bracelets, very much in line with the overall theme of simplicity of “Resort to basics”. Woven and knitted bags, along with shoes in similar neutral colors and tones and block heels are also part of the collection.

Additionally, ODEL Home will show case a collection for living, dining and kitchen as well as bed and bath ware that compliments the aesthetic whilst enhancing the overall natural yet minimalistic ethos of the Spring collection.  Softlogic holds authorized distributorships for key global brands and today employs over 11,000 people in its offices located in Sri Lanka and Australia. At present, Softlogic is the anchor tenant at the One Galle Face Mall at Shangri La where a total retail space of 100,000 sq. ft has been obtained, devoted to delight shoppers with a plethora of exclusive brands and international flavours.

“Kiddie Kuts” for Stylish Kids

Sri Lanka’s First Kids Only Salon Opens Doors at Battaramulla

One of the most cumbersome tasks for parents during the infancy, toddler and pre-school stages is getting their kids to actually sit still and get themselves a haircut. How many of the funniest memories of childhood include a haircut gone completely wrong? An answer to this age-old problem comes from a parenting duo themselves who are hoping that the art they have mastered can be passed on to other parents as well.

Durga and Marcus Kenny while being parents to two themselves have also managed to pioneer and successfully manage Sri Lanka’s first exclusive ladies waxing salon that has now spread to 8 salons island wide and the first franchised branch in the Maldives. Using the expertise from running such an exclusive business, they now venture out in to “Kiddie Kuts”, Sri Lanka’s first kids only salon. The salon recently opened doors at the bustling suburb of Battaramulla.

“Being parents ourselves Marcus and I always had the biggest problem with getting the kids’ haircuts. Although there are some regular salons that offer kids haircuts, we felt like kids would be intimidated by the atmosphere and other older customers etc. While doing our research we also found out that there are many tools and techniques when it comes to specifically cutting kid’s hair. This is why we want to offer these services to parents just like us”, said Durga Kenny, the Founder of Kiddies Kuts. The exclusive kids only salon will not only do haircuts and hair-styles but will also provide services such as kid-safe manicures and pedicures for the tiny divas and fashionistas. The salon is open from 9am to 6pm daily and will be closed only on Tuesday and Poya Days, For more information please visit Kiddie Kuts at No.1110/1 Denzil Kobbekaduwa Mawatha, Battaramulla or call 0117 112663.